Solar minigrid operator Husk Power Systems has launched a dedicated residential rooftop solar service called BEEM that will provide one-stop PV solutions for homeowners in India. BEEM will target homeowners countrywide, leveraging Husk’s nearly two decades of expertise in solar system design, technology innovation, installation and service.
“BEEM’s fully productized offering is designed to be suitable for the specific needs of homeowners. From correct system sizing to customized space usage, to access to generation data, BEEM offers homeowners a range of premium offerings for their particular use,” stated Husk. “Customers can easily understand their needs, finalize a product, and book purchase and installation – completely online and fully remotely.”
BEEM offers two initial products, Aura and Eternia, which include solutions for flat roofs prevalent in the majority of India. Additionally, through its partners, BEEM offers attractive low-cost financing options and provides comprehensive support towards subsidy and net metering.
“PM Surya Ghar Yojana’s subsidy, low-cost loans and 15-day simplified application process have created massive tailwinds for residential solar growth in India, but the industry remains slow-moving, fragmented, unstructured and mismatched to homeowners’ needs,” said Anubha Shukla, Husk’s chief commercial officer (CCO) and head of BEEM. “BEEM not only addresses this mismatch, but does so at speed and scale.”
BEEM is initially targeting the states of Uttar Pradesh, Uttarakhand, Madhya Pradesh and Maharashtra.
Under PM Surya Ghar Yojana, the Government of India targets solar for 10 million households with a total of 30 GW of installations expected by 2027. Until the launch of the scheme in 2024, residential solar had languished because of significant upfront investment, difficulty in sourcing from credible suppliers, complexity in decision making about product fit, while installation, cost, process and quality assurance continued to be barriers for potential buyers.
“BEEM’s AI-powered digital platform simplifies the entire homeowner journey for going solar, the same way the iPhone revolutionized mobile commerce 15 years ago,” said Husk CEO and Co-Founder Manoj Sinha. “And Husk is not stopping there. We will leverage BEEM to evolve India’s distributed energy sector into virtual power plants (VPPs) that will democratize the energy ecosystem and put energy production and trading in the hands of people.”
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