Freyr Energy, India’s leading solar company, inaugurated its Solar Experience Centre in Vijayawada, the third of its kind. These centres are a need of the hour, addressing the massive gap in solar adoption under the PM Surya Ghar Muft Bijli Yojana. With a target of 1 crore households, only 4 lakh homes have availed the subsidies so far. By establishing physical centres across multiple cities, Freyr Energy seeks to accelerate the adoption of solar energy by making the brand more accessible to the customers.
Freyr Energy’s Solar Experience Centres are designed to drive awareness about solar adoption through in-person interaction with key solar components like panels, inverters, and other equipment, educating customers about system quality and efficiency. A solar system is a commitment lasting over 25 years, requiring dependable after-sales support. With physical centres such as the one launched in Vijayawada, Freyr Energy builds a more trustworthy brand presence, enabling direct interaction and comprehensive support for its customers.
Complemented by innovations like the Freyr Energy App, these experience centres provide a holistic platform for instant quotes, real-time tracking, and seamless financing options. To reduce the upfront cost burden and make solar more affordable, Freyr Energy offers attractive financing solutions, including zero-cost EMI options and collateral-free loans approved within five minutes. This integrated approach ensures customers can transition to solar energy with ease and confidence.
“We are proud to be a pioneer in providing high-quality experience for the customers through these experience centres, planned to open across India soon. Theis will not only raise the standards of the of the solar industry but also help in faster solar adoption.” said Radhika Choudary, Co-founder and Director of Freyr Energy. “We are proud to be an end-to-end solution provider with necessary empanelment with local and central nodal agencies, ensuring our customers receive subsidies on time, sometimes even ahead of schedule. At Freyr Energy, we maintain top-tier quality standards, helping customers to realize payback within 3-4 years. Our aim is to pave the way towards increased solar adoption as India moves towards net zero emissions.”
Saurabh Marda, Managing Director of Freyr Energy, emphasized, “With rising temperatures and extended heatwaves increasing electricity consumption, the need for solar is greater than ever. Solar not only reduces electricity bills but also lowers grid dependence, making it an essential step toward sustainability. Freyr Energy focuses on bringing continuous innovation in the solar sector to empower even smaller cities in India to tap the potential of solar.”
“It is an honor to witness the launch of the Solar Experience Centre,” said Ms. Leslie Zambelli, Director of Schneider Electric Impact Investing Asia, Singapore. “This initiative represents a significant milestone in promoting clean, sustainable energy, empowering individuals and businesses to embrace solar power for a greener, more self-reliant future. I hope this centre will inspire many to join the journey towards sustainability. It marks a crucial step in making renewable energy accessible and comprehensible for all, playing a vital role in advancing India’s sustainable development goals, fostering energy independence, and building a greener future for generations to come.”
About Freyr Energy:
Freyr Energy is India’s leading rooftop solar company that helps homes and businesses transition to solar energy. We have digitized the entire customer journey from exploring to owning a solar system through our proprietary Freyr Energy App. We make it a hassle-free experience for the customer by managing the entire process of designing, procuring, and installing rooftop solar systems using the highest quality standards for the most optimal system performance.
Freyr Energy recently raised INR 100 Crores from Scheider Electric’s Energy Access Asia Fund, EDFI ElectrFi and Lotus Capital.
