Sterlite Power, a global power transmission infrastructure developer and solutions provider, announces the appointment of Rasika Joshi as the Head of Marketing Communications.
Rasika brings over 20 years of experience in corporate communications, crisis management, and digital strategy, having immediate past stints at HDFC Bank and CoinDCX. Her expertise spans across industries, enabling her to steer strategic communications and drive brand growth.
In her new role, Rasika will be responsible for overseeing all marketing and communications efforts, including media relations, internal communications, digital strategy, and brand positioning. She will work closely with various stakeholders to align communication strategies with Sterlite Power’s business goals.
Commenting on the appointment, Ruhie Pande, Group CHRO and Group Chief of Marketing and Communications at Sterlite Power, said, “We are happy to have onboarded Rasika, to lead the Group’s Marcomm function. We aim to leverage her diverse expertise to enhance our Group’s overall corporate reputation.”
Speaking on her appointment, Rasika Joshi, Head Marketing Communications said, “I am delighted to be part of the Sterlite Power Group, known for its innovation and commitment to shape India’s power infrastructure. I am looking forward to leading the efforts towards creating a differentiated positioning as well as deepening stakeholder engagement initiatives.”
Rasika holds a master’s degree in commerce and economics and a diploma in Mass Communication with a specialising in Public Relations.
About Sterlite Power:
Sterlite Power is a leading private sector power transmission infrastructure developer and Global Products and Services provider. We have a robust portfolio of thirty-three completed, sold and under construction power transmission projects covering approximately 16,529 circuit kms of transmission lines across India and Brazil. In India, Sterlite Power has about USD 2 billion worth of projects under management. It has won a third (by tariff) of all inter-state private transmission projects awarded in India under competitive bidding since 2011.
Our Global Products & Services business manufactures and supplies high-performance power conductors, extra-high voltage (EHV), high voltage (HV) and medium voltage (MV) cables and optical ground wires (OPGW), to over seventy countries. We have proven ourselves a leading cable solution provider with four state-of-the-art manufacturing facilities. We also offer EPC turnkey capabilities to provide end-to-end integrated cables solutions to our customers. Our specialized EPC vertical provides bespoke solutions for the upgrade, uprate, and fiberization of existing transmission infrastructure projects. Advancing the carriage toward a green energy-efficient future, Sterlite Power has an increasing focus on integrating renewable energy into the grid. It is the first transmission player to launch InvIT in the power sector, listed on the BSE Limited and the National Stock Exchange of India Limited. The Company has been recognized as the ‘Power Transmission Company of the Year’ at The Economic Times Energy Leadership Summit 2023 and is a recipient of international awards from S&P Platts as well as International Project Management Association (IPMA).
